Summary
Campaign to promote Uber as the first choice for summer travel in EMEA. We created a 360 toolkit campaign to be scaled across multiple markets.
The brief
The big idea
Every destination within reach
So much to do, so little summer. Let’s take the hassle out of holiday and inspire people to get more out of their summer. Because with Uber, the possibilities are endless. Go from diving to dinner, from museum to mountains, from beach to boutique, all with the tap of a button. Do more, see more, and enjoy more this summer.
Uber
500+ cities, infinite destinations
The campaign
We created a 360 campaign for EMEA markets, encompassing OOH, print, performance marketing, owned and paid social, email templates, in-app cards, a landing page, blog content, swag and experiential activations.
For all of these touchpoints, we created assets, using a library of photography and created a library of copy, to ensure a consistent tone of voice and messaging and a unified campaign.
Out-of-home advertising
Print advertising
