Uber Summer Travel: Campaign Toolkit
Campaign to promote Uber as the first choice for summer travel in EMEA. We created a modular campaign toolkit for use across multiple markets.
Client
Uber
Year
2017
Services
Concepting
Copywriting
Role
Copywriter
The background
As a shared service for the whole EMEA mega-region, the Uber EMEA Creative Studio was tasked with creating campaigns that worked in and could be scaled across multiple countries and cultures. We identified the summer months as the perfect opportunity to create a scalable campaign toolkit to promote riding with Uber while on holiday.
The big idea
Every destination within reach
So much to do, so little summer. Let’s take the hassle out of holiday and inspire people to get more out of their summer. Because with Uber, the possibilities are endless. Go from diving to dinner, from museum to mountains, from beach to boutique, all with the tap of a button. Do more, see more, and enjoy more this summer.
Uber
500+ cities, infinite destinations
The campaign
We created an integrated campaign for use in EMEA markets, spanning OOH, print, performance marketing, owned and paid social, email templates, in-app cards, a landing page, blog content, swag and experiential activations.
For all of these touchpoints, we created assets — using a photo library and copy library — for consistent tone of voice, messaging and a cohesive campaign.
Out-of-home advertising
Paid social and digital display
Experiential
