SEAT Ibiza 30th Anniversary Campaign
We created a social-first campaign to celebrate the 30th Anniversary of the SEAT Ibiza and promote the anniversary model of the car.
Client
SEAT
Year
2014
Services
Copywriting
Scriptwriting
Translation/transcreation
Role
Copywriter
The brief
SEAT Ibiza: emblem of a generation
Flagship entry-level model
30th anniversary
Celebrate 30th anniversary in a fun, noteworthy way
Promote the special edition Ibiza 30 years model
Create a scalable campaign that could be rolled out across all EU markets.
The campaign
To celebrate the thirtieth anniversary of the SEAT Ibiza, we created a platform on Facebook where each week we shared our top truths learned over the last thirty years. We created videos, games and posts and gathered user-generated content.
The campaign took place over three weeks with a different theme per week. Unique content was published each week and users were able to share their experiences on the platform and take part in a competition.
The concept
Lots learned, lots enjoyed
When something happens to you, it’s an anecdote. When it happens to several people, it’s a coincidence. But when it happens to everyone, we call it a universal truth. We’ve been behind the wheel for thirty years and we’ve learned lots along the way. In thirty years, we’ve become experts in truths.
Time: Time flies when you’re having fun
Space: Everything that comes in must go out again
Relationships: A journey shared is a journey enjoyed. Most of the time.
Facebook pages
Videos
Games
Posts
CRM
Web
