International PR Campaign: A Weird & Wonderful Guide to Barcelona (2nd Ed.)
I was hired by Le Cool to plan and implement a comprehensive PR strategy and campaign for the new edition of the guidebook and to set up and standardise company-wide PR processes.
I secured media coverage in high-profile publications, such as the Independent, the Guardian, Condé Nast Traveller and i-D Magazine, strengthening and enhancing Le Cool’s global reputation and helping to drive sales of the new publication.
