Lace digital marketing
Lace is the first light wallet platform developed and built by Input Output for the Cardano blockchain. Designed to make Web3 accessible to everyone, Lace features an intuitive design, playful tone of voice and a wealth of resources for all Web3 users, from newbies to seasoned pros.
I was the sole copywriter working on Lace throughout its development and initial release cycles. As well as writing the brand identity, crafting the tone of voice, and writing all product UX, I also created all marketing copy for the brand, from the website, to social media content, and videos.
Website
I worked with the Lace product marketers and designers to create the Lace website. As the central home for all things Lace, the website has the dual function of being a marketing page – to promote the wallet's main features and benefits and drive downloads – and as a product resource repository, providing users with resources like glossaries, educational videos and FAQs, as well as a blog with the latest news and updates.
Social media
I worked closely with the Lace marketing team to produce all content for Lace social media channels, from regular product updates to videos and campaigns.
ClientIOGServicesCopywriterYear2021–2023Linkwww.lace.io
