I provided copywriting support for the Adobe EMEA Creative Studio, working on all sorts of projects for the Enterprise, Stock and Creative Cloud products: experiential concepts, digital campaigns, email marketing and SEO copy. 

Client

Adobe

Year

2018 - 2021

Services

Copywriting
UX writing

Role

Freelance copywriter

2019 Digital Trends campaign

Every year, Adobe collaborate with E-Consultancy to produce the Digital Trends report, a forecast and analysis of the predominant trends in digital for businesses and enterprises over the coming year.

For this project, I was tasked with writing a digital campaign, spanning web, email, online display and social. I was asked to distill key insights from the report into compelling content to engage the target audience and drive downloads of the report.

I was later tasked with creating subsidiary campaigns in which individual groups (Advertising, IT and Financial Services professionals) were targeted with a mini version of the report containing the insights relevant to their fields.

Find a selection of the creative below.

SEO Content

I supported the Demand Gen team with SEO long-form content creation and revision using existing content sources such as white papers, reports and infographics.

Experience Festival

For the first edition of the Adobe Experience Festival, a 100% online and interactive conference for digital marketers, I supported the Adobe Creative Studio with copywriting and editing tasks, from tag lines to landing page content and an email campaign.