Lace is the first light wallet platform developed and built by Input Output Global for the Cardano blockchain. Designed to make Web3 accessible to everyone, Lace features an intuitive design, conversational tone of voice and a wealth of resources for all Web3 users, from newbies to seasoned pros.
As the sole copywriter working on the new Lace brand, I was tasked with working on everything from product naming, to brand strategy, to tone of voice guidelines.
